Course Title: AI for Marketing & Growth
Duration: 4 Weeks (Self-Paced)
Format: Video lessons, templates, hands-on exercises, mini-projects
Level: Beginner to Intermediate
Outcome: Certificate of Completion + Marketing AI Playbook
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Course Overview
This course teaches how to use AI to accelerate marketing performance and business growth. Learners will explore real-world use cases, apply AI tools across the marketing funnel, and build a practical AI-powered growth strategy.
Weekly Breakdown
Week 1: Foundations of AI in Marketing
- What AI means in a marketing context (beyond buzzwords)
- Key capabilities:
- Content generation
- Personalization
- Predictive analytics
- Overview of AI across the marketing funnel:
- Awareness → Conversion → Retention
- Introduction to popular AI tools (no-code focus)
Hands-on Activity:
- Use an AI tool to generate marketing copy (ads, emails, or captions)
Output:
- AI-generated content samples
Assessment:
- Quiz on core concepts
Week 2: AI for Content, SEO & Campaigns
- AI for content marketing:
- Blog writing
- Social media
- Video scripts
- AI in SEO:
- Keyword research
- Content optimization
- AI-powered ad campaigns:
- Ad copy generation
- A/B testing ideas
- Prompt engineering basics for marketers
Hands-on Activity:
- Create a multi-channel campaign using AI
Output:
- Campaign bundle (ad copy + social posts + email draft)
Assessment:
- Practical assignment submission
Week 3: AI for Customer Insights & Growth
- Customer segmentation using AI
- Personalization strategies at scale
- AI for analytics and insights:
- Predicting customer behavior
- Identifying trends
- AI in CRM and email marketing automation
- Growth loops and experimentation
Hands-on Activity:
- Build a simple customer persona + personalized campaign
Output:
- AI-driven customer journey map
Assessment:
- Scenario-based quiz
Week 4: Scaling, Strategy & Ethics
- Building an AI-powered marketing strategy
- Choosing the right tools and workflows
- Automation vs human creativity (finding the balance)
- Risks and limitations:
- Bias
- Over-automation
- Brand voice consistency
- Measuring ROI from AI in marketing
Capstone Project:
- Create an AI Marketing Growth Plan:
- Business/product overview
- Target audience
- AI tools selected
- Campaign strategy
- KPIs for success
Final Assessment:
- Capstone submission + final quiz
Certification Requirements
To earn certification, learners must:
- Complete all weekly modules
- Submit required assignments
- Pass quizzes (e.g., ≥70%)
- Complete the final capstone project
Learning Outcomes
By the end of this course, learners will be able to:
- Use AI tools to create high-quality marketing content
- Design AI-powered marketing campaigns
- Apply AI for customer insights and personalization
- Build a scalable AI-driven growth strategy
- Measure and optimize marketing performance using AI
Included Resources
- Prompt library for marketing use cases
- Campaign templates (ads, email, content calendar)
- AI tool stack guide
- KPI tracking dashboard template
Optional Enhancements
- Peer review of capstone projects
- Live workshop: “Build a campaign in 60 minutes”
- Industry case studies (startups vs enterprise)
Instructor
